New Apple ad aims to draw in more iPad buyers

New Apple ad aims to draw in more iPad buyers

According to Apple, its iPad sales are on the decline, down to 12.6 million units from 16.4 million a year earlier. The tech giant has responded by unveiling a new advertising campaign that’s built around the tagline “everything changes with iPad”. The new ad highlights the many ways that each of us can use the tablet to assist in our daily life activities.

Why you’ll want to use a full-sized iPad again

Why you’ll want to use a full-sized iPad again

For a long time in the mobile world, it seemed like the only way was smaller. Phones became more miniscule with each and every version released – yet the truth is that reduced size comes at the cost of functionality. Then along came the smartphone, which increased size back to sensible levels but brought with it swathes of apps and other new uses – suddenly a phone was more than just a phone.